Laura Richardson is a hands-on, multi-disciplinary design leader with a real passion for the work.
Product, service, and experience design and development. Design and business strategy. Research and insights.
Portfolio walkthrough available on request.
What does “hands on” look like?
Business Development; Project Planning and Execution; Tech-Strategy-Design Unification; Product Design and Development; KPI and Business Metrics Enablement; Mixed Methods Customer and User Research Design, Planning, and Execution; Insights and Innovation Reporting; Value Strategy; Growth and Competitive Opportunity Identification; Behavior Archetype, Persona, and Voice of the Customer Creation; Customer Journeys and Orchestration; Custom Framework Creation; Mixed Reality (physical/digital, AI, AR, VR) Scenario Envisioning; Innovation Pipeline Creation and Management; Value Driven Product and Experience Auditing; New Interaction Model Creation; Detailed Product Design; Value Resonance and Usability Testing Recommendations; Workshop Design and Facilitation; Teaching and Training.
Industry: Consumer Financial Services
Hands-On Work: Kickoff workshop creation, facilitation, and reporting; internal and external research audit; competitive audit; customer journey audit and creation; infield research, stakeholder interviews (including product development, data, and AI owners); KPI and metrics tracking, business and design strategy, new interaction model creation and design, creative direction, value resonance testing, feature prioritization, recommended product improvements prior to launch.
Released Product:
Industry: Consumer Financial Services
Hands-On Work: Kickoff workshop creation, facilitation, and reporting; internal and external research audit; competitive audit; customer journey audit and creation; infield research, stakeholder interviews (including product development, data, and AI owners); KPI and metrics tracking, business and design strategy, new interaction model creation and design, creative direction, value resonance testing, feature prioritization, recommended product improvements prior to launch.
Released Product:
Industry: Consumer Financial Services
Hands-On Work: Kickoff workshop creation, facilitation, and reporting; internal and external research audit; competitive audit; customer journey audit and creation; infield research, stakeholder interviews (including product development, data, and AI owners); KPI and metrics tracking, business and design strategy, new interaction model creation and design, creative direction, value resonance testing, feature prioritization, recommended product improvements prior to launch.
Released Product: