By solving ambiguous and complex challenges for a roster of more than fifty clients during my career, I bring an enormous toolset, skillset, and information set to the table.

While I’m fully prepared and excited to go “in house” for a single company, I pursued innovation consulting for such a large part of my career because the more exposure I had to a wide variety of problems to solve, the more insights, teams, tools, ways of working, and design lenses I developed.

I manifest a competitively differentiated experience strategy across the entire journey (physical and digital) while aligning and unifying the business to its intent through hero design expressions and signature moments.

The types of ambiguous challenges I’ve led are numerous, but include:

• Cognitive Scale — AI platforms for fintech and healthcare

• Blaize — Research implications for an AI development environment

• Various clients — Advancing customer experience using Generative AI

• The New York Times (2) — the future of the printed paper, and the future of personalization

• Sam’s Club (5) — the front end reimagined, reducing shrink at Exit, and a vision for associate tools, among others

• United Rentals (2) — a five-year future strategy across equipment, people, and jobsites

• Thermo Fisher (2) — the future of DNA sequencing in genomics, focusing on the physical and digital interaction of the bench, but also including competitive differentiation

• Southwest Airlines (2) — future of Inflight across people, technology, and environments, and plane turn innovation through passenger movement

• Cancer Treatment Centers of America — the future of cancer care, including a competitively differentiated strategy

• Restore — service design strategy across physical and digital

• Sano — a healthcare wearable acquired by One Drop, from box to body

• Best Buy — a future strategy to sell electric vehicles, across physical and digital